Facebook + Instagram ads plan · prepared September 2026

We studied the hot tub ads that are already working.
Then we built yours from them.

No guessing. Every ad in this plan copies a format other hot tub dealers have run for months, because it keeps bringing in buyers. The dates follow when Phoenix actually shops.

1,090different hot tub ads reviewed

183ran 30+ days (the winners)

115days, the typical winner's run

19ads built for you, ready to review

1What's working
3Your best offer
5See your ads
7The calendar
9What we need

The ads that keep running are the ones that sell.

An ad that runs for months is paying for itself. These three have run the longest in their groups.

**The Sundance Spa Store**Deal banner · Landing page

**Innovative Spas**Coupon · Instant Form

**The Sundance Spa Store**Quiz · Landing page

79%of the winners are image ads, not video. An image-first plan follows the market.

66%send people to a web page. 28% use a Facebook form so buyers never leave Facebook.

18have run for over a year. Several are the same design, reused by different dealers.

Already working in Phoenix: Imagine Backyard Living (Scottsdale) has run its offer ad for 297 days. Queen Creek Hot Tubs is running a $1,000-off Facebook form right now.

Ten proven ad formats. We picked the ones that fit you.

Each card is a real ad still running today, with how long it has run. Green means it fits Francis Jordan well.

**Lifestyle + benefits**Good fitUsed in: E5

**Holiday sale**Good fitUsed in: Holidays

Competitors sell this as a limited-time bonus. You already include it with every spa.

That makes it your strongest offer, and it costs you nothing new.

Competitor landing page offering a free cover, cover lift, steps, chemical kit and delivery with a countdown timer — ThemImagine Backyard Living, Scottsdale · 297 days

Francis Jordan Fully Outfitted ad — YouEvery spa, every day of the year

Your offer menu. Three are ready now, three are your call.

We lead with the three that cost you nothing. The others switch on when you say yes.

O1Recommended

The Fully Outfitted Spa

Every spa arrives complete: steps, cover lifter and a chemical start-up kit included, delivered, filled and started by our crew, plus 3 months of water care.

Why: Competitors sell these items as a limited-time bonus. Imagine Backyard Living in Scottsdale has run a similar bonus bundle for 297 days (theirs also lists a free cover).
Cost to you: None. It is already included.
We need from you: That the list is complete and correct, and whether we may show a dollar value next to each item.

O2Recommended

Free In-Home Consultation

We bring the showroom to you: we measure the space, check the power and help you choose, in your own living room.

Why: Francis Jordan's whole model is in-home sales. No competitor in the research leads with it, so it is the one offer nobody else can copy.
Cost to you: None. It is how you already sell.
We need from you: Nothing. Already on the website.

O3Recommended

Spa Match Quiz

Answer a few quick questions, see your best-match spa plus two runners-up.

Why: The Hot Tub Quiz is one of the longest-running formats in the market (315 and 310 days at two dealers). Francis Jordan's quiz is already live on the website.
Cost to you: None. Already built.
We need from you: Nothing.

O4Your call

$500 Welcome Coupon

Claim a $500 coupon on a new hot tub through a Facebook form.

Why: The standard dealer coupon in this industry ($500 off hot tubs, $1,000 off swim spas) has run 358 days on a Facebook form. The $500 figure was already planned for your website popup.
Cost to you: $500 per sale that uses it.
We need from you: Yes or no. Hot tubs only, or swim spas too (market standard is $1,000 on swim spas)? Does it combine with holiday offers?

O5Your call

Free Phoenix Hot Tub Buyer's Guide

A short free guide: size, power, placement and what drives running costs in an Arizona summer.

Why: Buyer's guide ads run 174 and 136 days, and Hot Spring's corporate brochure ad runs the same idea. It captures people who are months away from buying.
Cost to you: None. We write the guide.
We need from you: Approve the guide once we draft it.

O6Needs a lender

Financing

Low monthly payments through a named lender.

Why: Financing ads are common (60 months 0%, 0% APR). They also unlock the tax-refund season angle.
Cost to you: Depends on the lender.
We need from you: Lender name and terms. Meta also requires financing ads to run under its Financial Products category, which limits targeting.

Your ads, exactly as buyers will see them.

The winning ad it copies, then your version in the Facebook feed and in Stories. Tap "See more" to read the full text.

The winner it copies

Running 72 days

Hansen's Pool and Spa
The everything-included bundle: tub, cover, chemical kit and standard delivery, listed right on the image. 72 days.

Your version, in the feed

Francis Jordan Hot Tub Co.Sponsored ·

···

A hot tub should arrive complete. Ours do.

FRANCISJORDANHOTTUBS.COMEvery Spa Arrives Fully OutfittedMetro Phoenix, we come to you

Learn more

LikeCommentShare

In Stories and Reels

francisjordanSponsored

⌃Learn more

OfferThe Fully Outfitted Spa
ButtonLearn more
Sends toNew Fully Outfitted page
CampaignC2
Also testing
- Steps and Cover Lifter Included
- Nothing Else to Buy on Delivery Day

Mockups for review, not live ads. Photos are illustrations of Garden Leisure-style spas in desert settings. Real delivery photos will replace them as soon as the first installs happen.

Where every click goes, and how it becomes an appointment.

Two paths, like the market: a quick Facebook form, or a page on your website.

AOffer ads (in-home visit, fully outfitted, coupon)

Book Your Free In-Home Visit

We come to your home anywhere in metro Phoenix. We measure your space, check your power and help you choose.

Full name

Phone number

ZIP code

What are you shopping for?Hot tubSwim spaNot sure yet

When would you like to be soaking?Within a month1 to 3 months3 to 6 monthsJust researching

Do you have a spot picked out?Yes, it's readyYes, but it needs workNot yet

Submit

A Facebook Instant Form. Name, phone and email fill in automatically. Three quick taps tell you what they want and when. Each offer gets its own form and thank-you message.

BQuiz and brand ads

The proposed Fully Outfitted landing page on a phone

Your Spa Match quiz (already live) and a new "Fully Outfitted" page with a short form. New page is a draft design until you approve the offer.

CEvery lead, the same path

Lead arrivesin your lead sheet with an alert on your phone. We connect the Facebook forms to it before launch, one form per offer, so you see exactly what each person claimed.
You call within 5 minutesduring business hours. Speed matters more than anything else here.
Book the in-home visitand apply any offer they claimed
Retarget the restPeople who looked but didn't book see the buyer's guide and reminder ads

A year of campaigns, timed to when Phoenix shops.

Gray bars: how many people in the Phoenix market searched to buy a hot tub in each month last year (Google data, Aug 2025 to Jul 2026). Colored bars: when each campaign runs. Click any campaign.

Swipe the calendar sideways to see the full year.

Always onReady to runNeeds your OK firstThe holiday itself

Every campaign's start and stop date.

The dated sale ads we found went live one to two weeks before the holiday and stopped on a printed end date. We do the same.

Why October: searches jump 29% from September to October and peak in November (13,860). January is almost as strong. Swim spas are a small share of searches but peak in June to September, so a small swim spa ad runs alongside the hot tub ads then.

Campaign	Launch	Stop	Offer	Status
Fall Soak Season + Halloween	Oct 12	Nov 1	O1 + O2	Ready
Christmas Delivery Deadline	Oct 16	Oct 30	O1 + deadline	Needs your OK
Veterans & First Responders Thank-You	Nov 2	Nov 15	Proposed: $500 off for veterans, military and first responders (checked at the in-home visit)	Needs your OK
Black Friday Spa Event	Nov 16	Dec 1	Proposed: $1,000 off (double the welcome coupon)	Needs your OK
The Gift They All Open	Dec 2	Dec 24	O1 + O2 (proposed: a printed reveal card for under the tree)	Needs your OK
New Year, New Evenings	Dec 26	Jan 31	O1 + O4 if approved	Ready
Valentine's + Presidents' Day Weekend	Feb 4	Feb 16	O1 + O4 if approved	Ready
Tax Refund Season	Feb 17	Apr 15	O1 + O6 if a lender is named	Ready
Memorial Day	May 17	May 31	O1 + O4 if approved	Ready
Swim Spa Season	Jun 1	Sep 15	O2 (swim spas)	Ready
Fourth of July	Jun 24	Jul 6	O1 (+ 'Made in the USA' if confirmed)	Needs your OK
Labor Day	Aug 24	Sep 6	O1 + O4 if approved	Ready

How $3,000 a month is spent.

About $99 a day across three campaigns. During a holiday, the event ad takes over part of the same budget. We change the message, not the spend.

$55/dayEvergreen: In-Home Visit Leads

$30/dayEvergreen: Quiz + Offer Page

$14/dayRetargeting

C1Evergreen: In-Home Visit Leads

$55 a day · about $1,672 a month

Goal: Leads, using a Facebook Instant Form with a review step

Sends to: Facebook Instant Form

Ads: E2, E4

28% of long-running image ads use an Instant Form, and it gives the lowest cost per lead. The earlier budget sheet was built on this.

C2Evergreen: Quiz + Offer Page

$30 a day · about $912 a month

Goal: Leads from forms sent on your website

Sends to: Your website: the Spa Match quiz, the new Fully Outfitted page, the home page and the swim spa page. Until the new page is live, E1 uses the Instant Form.

Ads: E1, E3, E5, E7

66% of long-running image ads send traffic to a landing page. Website leads are fewer but better informed.

C3Retargeting

$14 a day · about $426 a month

Goal: Leads, using a Facebook Instant Form

Sends to: Facebook Instant Form

Ads: E6, E2

Starts once the pixel has two to four weeks of visitors. Until then its $14 a day stays in C1.

What to expect: the budget plan we built in August estimated about $45 per lead at this spend, or roughly 65 leads a month. That is an estimate from industry benchmarks, not a promise. After four weeks we'll have your real numbers and adjust.

How we built this

Research date: September 25, 2026. Source: the Meta Ad Library (every ad on Facebook and Instagram is public there).
What counts as a winner: an ad still running and running for at least 30 days. Longer is stronger.
The pool: 1,300 US ad records (1,090 different ads) from searches for hot tub, swim spa, hot tub sale and hot tub financing. We removed rentals, hotels, junk haulers, covers, chemicals and parts, and counted identical ads once. 183 ad ideas from 123 hot tub sellers remained.
Phoenix demand: Google search volume for 157 hot tub and swim spa buying searches in the Phoenix market, by month, from our August keyword research.
Limits: Meta removes stopped US ads from the library, so last year's holiday ads can't be seen. We'll record competitors' Black Friday and Christmas ads live in November.
Your rules: every line of ad copy is checked by software for Meta's ad policies (no health claims, nothing that points at a reader's personal traits) and your own rules (no prices, no brand names, no reviews we don't have).
The full research: a swipe file of all 36 winning ads with their exact copy, and a spreadsheet of every ad reviewed, are available on request.

Prepared for Francis Jordan Hot Tub Co. by Enleaf · September 2026 · Plans and estimates, not a guarantee of results.

We studied the hot tub ads that are already working.
Then we built yours from them.

The ads that keep running are the ones that sell.

Ten proven ad formats. We picked the ones that fit you.

Competitors sell this as a limited-time bonus. You already include it with every spa.